Kotchapaun Sribaramee

Roles and Responsibilities:

• Developed and maintained features in the marketing website and online classroom using modern frontend technologies, such asReact (JavaScript and TypeScript), Next.js, GraphQL (Apollo Client), and CSS-in-JS styling (e.g., Styled System and Styled Components)
• • Implemented a responsive website and optimized website performance through various techniques. The methods included static image compression and code optimization such as a thorough refactoring process, eliminating outdated legacy source codes along with adding the lazy loading using dynamic imports. This resulted in faster load times, as measured with the Lighthouse Performance Score system.The website's score improved significantly from around 20-30 to hovering around 60-70 in approximately 1-2 months.
• Collaborated with product and design teams,through regular communication and feedback, to translate user needs and designs into technical requirements.
• Worked closely with the business and marketing teamsto identify their pain points, define goals and requirements then develop tools that address their specific needs, enabling them to make data-driven decisions that positively impacted the business, and perform their duties effectively and efficiently.
• • Supported the marketing team in developing and executing successful campaigns by strategically leveraging a variety of technologiessuch as Webflow, AMP (with NextJS), Puppeteer, WordPress, Firebase, and Landingi. Prioritized practical effectiveness over trends and aligned each technology with specific campaign requirements and objectives within limited timeframes.
  • Led efforts to streamline and optimize the company's marketing event tracking systems bymigrating tracking systems such as Google Analytics, Facebook Pixel, and Google Ads from the codebase to the Google Tag Manager.This enabled all marketers to modify, create, or remove any event trackings without relying on developers, which significantly helped the performance marketing team's agility and flexibility. Also created the documentation for events and goals for easy reference.
  • Utilized Google Data Studio to build reports that provided valuable insights from Google Analytics and Google Search Console data,aiding the marketing team's efforts and helping them be able to quickly identify trends and patterns, measure the success of their campaigns, and optimize their strategies for maximum impact.
• Initiated SEO efforts,implemented technical SEO enhancements and laid the groundwork for technical SEO best practicessuch as site structure (URLs, Internal and External Linking), Indexability and Crawlability, Schema Markup, and Semantic HTML.
• • Successfullyimproved the website's organic user traffic by more than 200% within approximately 4-6 monthswhile continuously enhancing the website's Google search ranking.
  • Actively maintained and resolved any issues and errors through the use of SEO tools such as Google Search Console, Screaming Frog, and Dr. Link Check.
• Partnered with other engineers and cross-functional teams to ensure that technical solutions meet business and user needs,while actively participating in code reviews and other engineering processes to optimize team effectiveness.
• Proactively initiated cross-functional collaboration and drove the strategic importance of SEO and marketing analytics. Fostered training and development opportunities to promote a company-wide understanding of the concepts and best practices through internal knowledge-sharing sessions.
  • Implicitly facilitated the harmonious collaboration between the engineering team, business team, and marketing teamby sharing knowledge about how each team operates. This enabled each team to understand effective communication methods and work seamlessly with their counterparts.
• Participated heavily in the planning process for the team roadmap, prioritizing development efforts based on business needs and user feedback, resulting in a more strategic and impactful development process.
• Actively maintained WordPress websites, fixing bugs, updating themes and plugins, and making necessary adjustments to ensure their optimal performance.
• Helped interview and recruit junior-level engineers.

Roles and Responsibilities:

• Developed and maintained the main marketing website, usingReact and Stylus to create custom components and improve user experience.
• Integrated aheadless WordPress into the website, resulting in increased content flexibility for the content team.
• Collaborated closely with UX/UI and Visual Designerto analyze user behavior and develop improvement plans for the website using Google Analytics.
• Implemented various marketing event trackings such as Google Analytics, Google Ads Conversion, LinkedIn Conversion Tracking, and Facebook Pixelfollowing specifications provided by the performance marketing team.
• Researched and analyzed technical SEO factors to identify areas for improvement,then developed and implemented strategies to increase website organic traffic and generate leads.
• Received and addressed requests from at least five country managers from around the world and the performance marketing team, ensuring the website was meeting their needs and requirements.

Roles and Responsibilities:

• Developed custom WordPress websites tailored to the clients' needs using PHP, WordPress Functions, Bootstrap, Foundation, HTML, CSS (SCSS), and jQuery.
• Utilized Bedrock and Sage to build WordPress boilerplate and starter themes with GulpJS.
• Utilized ACF (Advanced Custom Field) to make the sites easily manageable for clients to edit content.
• Collaborated with UX/UI team to deliver websites that matched the design and optimized the website based on Google Page Speed score.
• Maintained websites by updating third-party libraries, plugins, or modifying specific sections following clients’ requests.
• Conducted client meetings to discuss website maintenance, content updates, and provide training on how to manage website content effectively.

Roles and Responsibilities:

• Successfully maintained and made updates to multiple WordPress websites for real clients despite having limited prior knowledge in the field.
• Quickly acquired new skills and knowledge through hands-on experience and on-the-job training, enabling me to implement new sections and features to existing websites with minimal supervision.
• Assisted in the maintenance of WordPress websites and implemented small features, gaining valuable experience and knowledge in the process.