Kotchapaun Sribaramee

Growth Engineer (Automation & Analytics)

/ˈkɒtʃəˌpɔːn/( kot-cha-paun )
LinkedIn Logo | Kotchapaun

As a growth engineer focusing on automation and analytics working directly with commercial teams, I turn vague requests into systems that run without me. That starts with looking at how the work is being done now, so the system fits the team's existing workflow instead of breaking it. From there it's scoping the real problem, picking the right tools, and building something that removes the manual work for good rather than adding another tool on top. That's what makes it get adopted and keep running after handover.

Core Skills

  • Automation & AI:n8n, Zapier, LLM APIs (Claude, Gemini), Google Apps Script, Puppeteer, LINE Bot
  • Data & Analytics:Google Analytics (GA4), Google Tag Manager (GTM), Looker Studio, SQL (basic queries), Web event tracking, HubSpot tracking, Technical SEO, BigQuery
  • Stakeholder Delivery:Requirements discovery, technical translation, solution scoping, documentation & handover, presentation and storytelling, independent end-to-end delivery
  • Engineering:JavaScript (React, Next.js, Vite), TypeScript, HTML/CSS (SCSS, Tailwind, CSS-in-JS), Firebase, WordPress (traditional & headless), Webflow, Website Builder (Landingi)

Selected Automation & Systems Work

Content Repurposing Engine(n8n, LLM APIs, Social Media API, Google Drive API)

  • Built an n8n workflow that turns a single blog post into ~20 platform-specific social pieces via LLM APIs, removing the manual adaptation step from the content team's weekly cycle.

Automated Lead Scoring System(GA4, BigQuery)

  • Built a two-layer pipeline that scores incoming leads on ICP fit and behavioral signals captured through GA4 and BigQuery, surfacing qualified accounts live with no manual intervention.

Self-Updating Bootcamp Directory(Scraper, CMS, Landingi)

  • Replaced a two-places-to-update process with a page that scrapes live data from existing landing pages, so the directory stays in sync automatically.

Product Catalog Automation(Facebook Shop, scripting)

  • Built a scheduled Apps Script pipeline that rebuilds the social-commerce product feed nightly from internal SKU data, mapping fields into the platform's catalog schema, converting visibility flags into availability and status values, filtering excluded products, matching cover images from Drive, and appending UTM parameters so social-commerce traffic stays attributable.

Marketing Measurement Migration & Self-Service Tracking(GTM, GA4, HubSpot)

  • Led the analytics migration onto a new payment provider, the most closely monitored tracking in the business, planning event coverage, coordinating developer and marketer requirements, testing pre/post launch, and documenting the result.

Experience

Growth Engineer(May 2020 - Present)

at

Skooldio

A tech education company based in Thailand that provides training programs and courses to individuals and organizations in the areas of software development, data, design, and business.

Roles and Responsibilities:

  • Automation & workflows:Built internal automations (n8n, JavaScript, Apps Script) that removed recurring manual work across content, campaign, and performance teams, including an ad request system that logged every campaign request and its time cost, making the team's workload visible and plannable for the first time.
  • Data & dashboards:Built self-service Looker Studio dashboards over GA4 and BigQuery for content, campaign, and performance teams, giving each team visibility into its own impact.
  • Measurement infrastructure:Owned end-to-end event tracking (GA4, GTM, pixels, HubSpot) feeding attribution and reporting. Built a GA4 exploration isolating purchasers whose journey included a content touchpoint, giving the content team visibility into its contribution for the first time, and set the goals against it; their contribution grew ~41% year-over-year against a 50% stretch target.
  • Stakeholder translation:Partnered with marketing, content, and commercial teams to scope the real problem behind each request and ship the automation or tooling that solved it; proposed and taught landing-page A/B testing, which the team adopted as standard practice, and wrote documentation aimed at non-technical users.
  • Independent delivery:Carried initiatives solo from discovery through production, surfacing risks and recommendations proactively; served as technical advisor for the Performance Marketing Bootcamp.
  • Team & people:Acted as performance marketing manager alongside the engineering role, set goals and priorities, ran regular 1:1s and career conversations, and onboarded a team member into paid-media ownership within two months, which let the company stop using an outside contractor. Mentored interns with code reviews and weekly check-ins.
  • Frontend Engineering:Built and maintained marketing-site and learning-platform features in React, Next.js, and TypeScript, including campaign sites, product pages, and a lead-capture feature that let the business collect leads.

Web Developer(Aug 2018 - Apr 2020)

at

Taskworld

A cloud-based project management and team collaboration platform based in Bangkok, Thailand that seeks to help individuals and teams organize tasks, track progress, and communicate efficiently.

Roles and Responsibilities:

  • Built and maintained the main marketing website inReact, integratingheadless WordPressso the content team could publish without developer involvement.
  • Implemented marketing event tracking to spec and used analytics to drive site improvements, serving requests from country managers across multiple regions and the performance marketing team.

WordPress Developer(Apr 2017 - Jul 2018)

at

Web Courses Bangkok / Tech Tree Agency

A compact-sized agency with a diverse team situated in Thailand specialized in WordPress custom-theme building with an immense focus on User Experiences.

Roles and Responsibilities:

  • Built custom client websites from UX/UI designs usingPHP, WordPress, and modern frontend tooling; ran client CMS training and optimized page-speed and technical SEO.

Education & Languages

  • B.A. Strategic Advertising, Bangkok University
  • Languages: Thai, English (professional working proficiency)